How to launch and distribute podcasts
But first, understand why you want to do that, says Puma Podcast’s Roby Alampay.
Takeaways
If you can watch and listen to Splice Beta sessions, you already have all the equipment you need to start your podcast: a smartphone and laptop.
The experience still has to be audio, but use social media and video platforms to get discovered by a wider audience.
Context
Roby started Puma Podcast in 2018 with the vision of “a world that listens” when everybody’s trying to outshout everybody else in social media and media in the Philippines.
To bring back the power of listening, Roby and the team have been producing some of the most premium podcasts in the region. From daily news podcast Teka Teka to a six-part series on the war on drugs Tokhang sa Tokhang, Puma Podcast is now attracting 20,000 to 30,000 listens every month.
At Splice Beta, Roby shared the essential questions you need to ask before jumping into the podcast, and tips to get discovered.
Essential questions to answer yourself
The answers to these questions will impact the business of podcasting — production, distribution, and monetization.
Why do you want to do podcasts, anyway?
What kind of podcast do you want to do? Easier: Which Podcast do you want to copy?
Who will listen?
What language will you use?
Where will this appear?
What else can you do with the content?
Who will pay for this?
“Discovering reach is going to be the hardest thing. Everything else, you can learn on YouTube.” — Roby Alampay
Production and distribution
It’s not just production, remember to get your pre-production and post-production right as well.
Pre-production goes beyond recording: research, sound design, writing/scripting, pre-interview.
Production includes the recording of voice, music, and ambient sound.
With sound engineering and scoring, post-production ensures a rich audio experience.
Consider a produced podcast instead of a personality-driven podcast. As a company, you’ll own the IP and the brand, without having to negotiate with an anchor.
Distribution is easy. Everyone can click and publish podcasts across a broad range of platforms.
But being discovered in a sea of podcast is far more difficult. Lean on YouTube, Facebook and other social media and cross media promotions to be seen and heard.