Splice stories
Read, listen, and watch our reporting on the transformation of media in Asia.
Three new episodes from Splice Pink, our podcast of quick conversations across the media ecosystem
Other ways to listen and subscribe
An audience of one — served at scale
We are fast entering a paradigm shift in the creation and consumption of content. Traditional episodic media is giving way to a landscape where AI-generated content is expansive, on-demand, and cheap. We've passed peak content. AI is creating a content environment of infinite supply.
Passive audio: Is it time for a new user experience?
Your loud is becoming my loud. If I want to opt out of your audio, what’s a socially acceptable user experience for both of us?
Is your About page even about you?
It isn’t just news and journalism that are dealing with trust issues. It’s news organisations themselves. A good way to rebuild that trust is to start with your website. Let's talk about your About page.
Tyler Denk of beehiiv on audience engagement and scaling newsletter readership
“What's important is understanding your audience and aligning with what they want. It's probably not another t-shirt or mug.”
How New Naratif reframed its pitch to members
A lesson in the importance of asking your community what they want from you
From direct-to-consumer to direct-to-believers
“Your competition isn’t limited to other organizations that also do news. Your competition is what your true believer spends her time doing instead of reading your Very Important Article.”
Echobox’s Antoine Amann on the role of AI in automating newsrooms and the importance of patience in entrepreneurship
“I could not have built Echobox without the experience of working in a newsroom. If you don’t have that experience, go talk to journalists before you do anything else.”